Жәмийетшилик пенен байланысларда мәлимлеме хызмети: ашықлық ҳәм жәриялықты тәмийинлеӯдиң әҳмийетли факторы

The article highlights the role of the information service in public relations, its specific features as an important factor in ensuring openness and transparency in society. The activities of the public relations service are analyzed based on international and national experience in this field. At the same time, the high demand for public relations in creating an effective mechanism for interaction between state and society is noted as a method tested by history and global practice. Key words: company, communication, civil consensus, brand, image